about

                                                           

_{Our brand started after exploration into the relationship between consumerism and mental illness, something that personally affects our founder.  Discovery of some harsh truths showcased the detrimental aspect of consumerism and how it monetises off vulnerable individuals. We couldn’t have that, our brand is about redefining consumerism, creating a positive impact from the inside out, particularly focused on mental health advocation.
We want to not only start that conversation but to broadcast it. 
‘MIND|MATTER’}

     
    ABOUT
    US
  OUR
PHILOSOPHY











Mimsugi philosophy follows that of acceptance, embracing individuality, and pushing for creativity.
Aiming to create a community within the, more often than not, harsh creative industry in which we value everyone’s mind over any matter.